momofuku:

wednesday was the opening of momofuku noodle bar toronto, the first of 4 concepts to open in a three-storey glass cube in downtown toronto. reservations for shōtō also went live on wednesday, with the restaurant opening on saturday, september 22nd.

the logos for the restaurants—designed by the talented scott brower—are inspired by mon, the japanese equivalent of family crests. they are considered to be the first logos for businesses and families. 

daishō roughly translates to “big and small” in japanese, where as shōtō, our 22-seat restaurant situated within daishō’s dining room, roughly translates to “small.” these concepts are seen in the two restaurants’ signage. 

nikai—which means “second floor” in japanese—is our bar and lounge. nikai’s beverage team includes beverage director theresa paopao, bar adviser john debary and nikai bar manager michelle tham

stop by momofuku noodle bar for lunch + dinner or make a reservation at shōtō. waiting it out for daishō or nikai? check @momofuku for info on opening dates!

Dope branding.

Reblogged from momofuku with 49 notes

  1. uhohright reblogged this from momofuku
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  3. kawaiikelley reblogged this from miss-mi
  4. designeddining reblogged this from momofuku and added:
    wednesday was the opening of momofuku noodle bar toronto, the first of four concepts to open in a three-storey glass...
  5. nickoras reblogged this from miss-mi
  6. reve-de-haut reblogged this from miss-mi and added:
    Holy shit….. this looks exactly like Tomukun Noodle Bar’s logo O.o;
  7. aaleen-arai reblogged this from miss-mi
  8. miss-mi reblogged this from britsyho
  9. themeaningofeat reblogged this from momofuku and added:
    Excited to have Momfuku here in Toronto. I hope their ambitious effort works out. Of course, I don’t actually expect to...
  10. single-girl-dinners reblogged this from momofuku and added:
    Oh Yes. Dream foodie destination right now.
  11. mjmonstarr reblogged this from momofuku
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  15. icomplainallthetime reblogged this from momofuku and added:
    Everything about momofuku is so perfect.
  16. adeandabet reblogged this from momofuku and added:
    Shout-out to John! Such a nice guy!
  17. britsyho reblogged this from momofuku
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  19. jlangenbeck reblogged this from momofuku and added:
    Dope branding.
  20. momofuku posted this